Friday, August 27, 2010

RSA Animate (Cognitive Media)

RSA Animate (Cognitive Media)
The Royal Society for the encouragement of Arts, Manufactures and Commerce, sometimes shortened to Royal Society of Arts, or RSA, is a British institution founded in 1754 to “embolden enterprise, enlarge science, refine art, improve our manufactures and extend our commerce”.

Among their many endeavors is a series of talks in which leading thinkers examine social challenges and seek to shed light on issues both contemporary and timeless.

Some of those talks have been incorporated into animated presentations, in which the speaker’s words are accompanied by time lapse animation of a cartoon illustrator drawing and writing a clever whiteboard presentation of the topic.

These are created by a studio called Cognitive Media, though I couldn’t find individual artist credits. The stop motion is occasionally accompanied by added animated elements, but the end result seems seamless and is often clever in the way already drawn elements are repurposed as the talk and animated presentation continue.

The result is a visually entertaining presentation that holds your interest and adds clarity to concepts that might otherwise be a bit off-putting an effective combination of words and pictures.

[Via BoingBoing]

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