Thursday, December 24, 2009

Haddon Sundblom’s Santa Claus Illustrations

Haddon Sundblom Santa Claus Illustation for Coke
The image above (large version here) is one of illustrator Haddon Sundblom’s wonderful paintings of Santa Claus pausing to refresh himself with sponsor Coca-Cola’s sugary carbonated beverage.

The now famous paintings were part of an illustrated campaign that ran from 1931 to 1964. Though Coca-Cola’s claims for Sundblom’s role in the creation of the modern version of Santa Claus are overstated, as I point out in my previous post on Haddon Sundblom, that does nothing to diminish the wonderful painterly quality of his interpretations of the old boy.

The company has a page devoted to the Coca-Cola Santas, and there are more resources and links in my previous post, as well as an earlier post on Illustrators’ Visions of Santa Claus.

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