The image above (large version here) is one of illustrator Haddon Sundblom’s wonderful paintings of Santa Claus pausing to refresh himself with sponsor Coca-Cola’s sugary carbonated beverage.
The now famous paintings were part of an illustrated campaign that ran from 1931 to 1964. Though Coca-Cola’s claims for Sundblom’s role in the creation of the modern version of Santa Claus are overstated, as I point out in my previous post on Haddon Sundblom, that does nothing to diminish the wonderful painterly quality of his interpretations of the old boy.
The company has a page devoted to the Coca-Cola Santas, and there are more resources and links in my previous post, as well as an earlier post on Illustrators’ Visions of Santa Claus.
My previous posts:
Old Kris by N.C. Wyeth
Illustrators' Visions of Santa Claus
One Reply to “Haddon Sundblom’s Santa Claus Illustrations”
Did you know he also did Aunt Jemima and Mr. Quaker of Quaker Oats? His ad art is spectacularly fresh. I love it! The Best from Me and Mine to You and Yours, Charley!
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